Research says reliability matters to customers how many times more than flashy uniforms?
AEight
BSixty
CThree
DSeven
Answer & Solution
Correct answer: C. Three
1. Appearance is worth something.
2. Getting it right is worth much more.
3. It is three times more important.
_Source: OpenStax Principles of Marketing, Chapter 11, Services: The Intangible Product._
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