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Service or good

Exercise and reference answers

Upper category
Service
Lower category
Goods
Items
  1. Category
    Service
    Item
    Intangible
  2. Category
    Service
    Item
    Perishable
  3. Category
    Service
    Item
    Haircut
  4. Category
    Service
    Item
    Air seat
  5. Category
    Goods
    Item
    Can touch
  6. Category
    Goods
    Item
    Spec built
  7. Category
    Goods
    Item
    Storable
  8. Category
    Goods
    Item
    New car
Instructions
Send each clue to the service track or the goods track.

Explanation

_Source: OpenStax Principles of Marketing, Chapter 11, Services: The Intangible Product._
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