Start learning →

Sort the service ideas

Exercise and reference answers

Items
  1. Group
    Traits
    Item
    Intangible
  2. Group
    Traits
    Item
    Variable
  3. Group
    Traits
    Item
    Perishable
  4. Group
    Types
    Item
    People
  5. Group
    Types
    Item
    Equipment
  6. Group
    Types
    Item
    Possession
  7. Group
    Quality
    Item
    Reliability
  8. Group
    Quality
    Item
    Assurance
  9. Group
    Quality
    Item
    Empathy
Groups
  1. Item
    Traits
  2. Item
    Types
  3. Item
    Quality
Instructions
Drop each item onto traits, types or quality.

Explanation

_Source: OpenStax Principles of Marketing, Chapter 11, Services: The Intangible Product._
Continue learning with Quill →

Browse more BBA Hospitality questions and exercises →