Run the service gates
Exercise and reference answers
- Questions
- Correct
- Service
- Choices
- Service
- Good
- Neither
- Correct
- Good
- Choices
- Service
- Good
- Neither
- Correct
- People based
- Choices
- People based
- Equipment
- Neither
- Correct
- Equipment
- Choices
- People based
- Equipment
- Neither
- Correct
- Reliability
- Choices
- Reliability
- Empathy
- Neither
- Correct
- Empathy
- Choices
- Reliability
- Empathy
- Neither
- Instructions
- Pick the correct term at every gate.
Explanation
_Source: OpenStax Principles of Marketing, Chapter 11, Services: The Intangible Product._