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Run the service gates

Exercise and reference answers

Questions
  1. Correct
    Service
    Choices
    1. Service
    2. Good
    3. Neither
  2. Correct
    Good
    Choices
    1. Service
    2. Good
    3. Neither
  3. Correct
    People based
    Choices
    1. People based
    2. Equipment
    3. Neither
  4. Correct
    Equipment
    Choices
    1. People based
    2. Equipment
    3. Neither
  5. Correct
    Reliability
    Choices
    1. Reliability
    2. Empathy
    3. Neither
  6. Correct
    Empathy
    Choices
    1. Reliability
    2. Empathy
    3. Neither
Instructions
Pick the correct term at every gate.

Explanation

_Source: OpenStax Principles of Marketing, Chapter 11, Services: The Intangible Product._
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