The five dimensions customers use to judge service quality form the framework called:
ARATER
BRADAR
CRIDER
DRULER
Answer & Solution
Correct answer: A. RATER
1. The letters stand for the five dimensions.
2. Reliability is the first of them.
3. The framework is RATER.
_Source: OpenStax Principles of Marketing, Chapter 11, Services: The Intangible Product._
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