A service cannot be delivered without the customer being present. That is service:
AInterchangeable
BIntermediation
CInseparability
DInteroperability
Answer & Solution
Correct answer: C. Inseparability
1. Delivery and consumption happen together.
2. The customer is part of the process.
3. That property is inseparability.
_Source: OpenStax Principles of Marketing, Chapter 11, Services: The Intangible Product._
Keep practising Services Marketing
Browse all Services Marketing questions for BBA Hospitality, or explore more Business Studies topics.