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Because services perish, firms face special problems in pricing, scheduling and:

ACatalogue planning
BCampaign planning
CCapacity planning
DCarpet planning
Answer & Solution
Correct answer: C. Capacity planning
1. Demand rises and falls unevenly. 2. Supply cannot be stored for the peak. 3. So capacity planning is difficult. _Source: OpenStax Principles of Marketing, Chapter 11, Services: The Intangible Product._
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