Slice the service words
Exercise and reference answers
- Does not match the category
- Trellis
- Lantern
- Ribbon
- Sandal
- Matches the category
- Intangible
- Perishable
- Encounter
- RATER
- Empathy
- Instructions
- Slice only the services marketing terms. Spare the rest.
Explanation
_Source: OpenStax Principles of Marketing, Chapter 11, Services: The Intangible Product._