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B.Des Communication Design Studies — practice questions

Explore 30 free Design Studies questions in B.Des Communication Business Studies. Open each question or exercise to read its content, reference answers and available explanation.

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Design Studies questions and exercises with answers

Showing questions 1–30 of 30.

A textbook lists how many different categories of new product?Read the answer and worked solution →An existing product changed only slightly, not altering customer habits, shows:Read the answer and worked solution →An innovation needing some change in consumer habits, but not a total shift, is:Read the answer and worked solution →New product development lets a firm connect with different:Read the answer and worked solution →New products also create additional streams of:Read the answer and worked solution →One major risk of developing new products is that the process is:Read the answer and worked solution →A famous taco shell took about two years and over how many prototypes?Read the answer and worked solution →Another risk is that the development process can take a year or:Read the answer and worked solution →The stage where a team tries to create as many ideas as possible is:Read the answer and worked solution →The purpose of screening ideas is to focus on products more likely to turn a:Read the answer and worked solution →Business analysis must count costs in manufacturing, marketing and:Read the answer and worked solution →The time a firm needs to recover its investment is called the:Read the answer and worked solution →An early model built so the design can be tested is a:Read the answer and worked solution →A prototype is put through customer tests and tests that are:Read the answer and worked solution →Before a large scale launch, a concept is checked for viability by:Read the answer and worked solution →The rule of thumb for success is to thoroughly define the product before:Read the answer and worked solution →Which buyers are described as the risk takers of the market?Read the answer and worked solution →Which group is described as the best target market for new innovations?Read the answer and worked solution →Buyers who are tied to the past and wary of new ideas are:Read the answer and worked solution →A measurable target such as new customers per month is called a:Read the answer and worked solution →Managing new product development is described as one of the most:Read the answer and worked solution →If business analysis is favourable, the concept moves to the stage of:Read the answer and worked solution →Catch the development stagesRead the answer and worked solution →Pop the adopter groupsRead the answer and worked solution →Run the product gatesRead the answer and worked solution →Slice the product wordsRead the answer and worked solution →Reward or riskRead the answer and worked solution →Sort the product ideasRead the answer and worked solution →Type the numberRead the answer and worked solution →Product design bingoRead the answer and worked solution →

Worked practice questions

A textbook lists how many different categories of new product?

  1. Five
  2. Seven
  3. Eight
  4. Three
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Correct answer: A. Five

1. Not every new product is brand new to the world. 2. The list covers several degrees of newness. 3. There are five categories. _Source: OpenStax Principles of Marketing, Chapter 10, Maintaining a Competitive Edge with New Offerings._

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An existing product changed only slightly, not altering customer habits, shows:

  1. Contingent inversion
  2. Continuous innovation
  3. Continental invention
  4. Contractual intention
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Correct answer: B. Continuous innovation

1. The change is marginal. 2. Buyers carry on as before. 3. That is continuous innovation. _Source: OpenStax Principles of Marketing, Chapter 10, Maintaining a Competitive Edge with New Offerings._

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An innovation needing some change in consumer habits, but not a total shift, is:

  1. Dynamically continuous
  2. Dynamically contractual
  3. Dramatically continuous
  4. Diametrically contractual
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Correct answer: A. Dynamically continuous

1. It sits between the two extremes. 2. Some habits must adjust. 3. That is dynamically continuous innovation. _Source: OpenStax Principles of Marketing, Chapter 10, Maintaining a Competitive Edge with New Offerings._

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More Business Studies topics

Business StudiesNew Product Development