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Reward or risk

Exercise and reference answers

Upper category
Reward
Lower category
Risk
Items
  1. Category
    Reward
    Item
    New market
  2. Category
    Reward
    Item
    New income
  3. Category
    Reward
    Item
    Edge kept
  4. Category
    Reward
    Item
    Growth
  5. Category
    Risk
    Item
    Costly
  6. Category
    Risk
    Item
    Slow work
  7. Category
    Risk
    Item
    40 tries
  8. Category
    Risk
    Item
    May fail
Instructions
Send each clue to the reward track or the risk track.

Explanation

_Source: OpenStax Principles of Marketing, Chapter 10, Maintaining a Competitive Edge with New Offerings._
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