alleryStart learning →Another risk is that the development process can take a year or:
ALooser
BLonger
CLighter
DLouder
Answer & Solution
Correct answer: B. Longer
1. Markets move during that time.
2. The opening may close.
3. So it can take a year or longer.
_Source: OpenStax Principles of Marketing, Chapter 10, Maintaining a Competitive Edge with New Offerings._
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