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B.Des Communication Business Studies — practice by topic

Browse 30 questions across 3 Business Studies topics. Choose what you want to revise, then open a question to check its answer and worked solution.

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Business Studies topics

Business Studies (30)Design Studies (30)New Product Development (30)

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A textbook lists how many different categories of new product?Read the answer and worked solution →An existing product changed only slightly, not altering customer habits, shows:Read the answer and worked solution →An innovation needing some change in consumer habits, but not a total shift, is:Read the answer and worked solution →New product development lets a firm connect with different:Read the answer and worked solution →

Worked practice questions

A textbook lists how many different categories of new product?

  1. Five
  2. Seven
  3. Eight
  4. Three
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Correct answer: A. Five

1. Not every new product is brand new to the world. 2. The list covers several degrees of newness. 3. There are five categories. _Source: OpenStax Principles of Marketing, Chapter 10, Maintaining a Competitive Edge with New Offerings._

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An existing product changed only slightly, not altering customer habits, shows:

  1. Contingent inversion
  2. Continuous innovation
  3. Continental invention
  4. Contractual intention
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Correct answer: B. Continuous innovation

1. The change is marginal. 2. Buyers carry on as before. 3. That is continuous innovation. _Source: OpenStax Principles of Marketing, Chapter 10, Maintaining a Competitive Edge with New Offerings._

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An innovation needing some change in consumer habits, but not a total shift, is:

  1. Dynamically continuous
  2. Dynamically contractual
  3. Dramatically continuous
  4. Diametrically contractual
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Correct answer: A. Dynamically continuous

1. It sits between the two extremes. 2. Some habits must adjust. 3. That is dynamically continuous innovation. _Source: OpenStax Principles of Marketing, Chapter 10, Maintaining a Competitive Edge with New Offerings._

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