alleryStart learning →An existing product changed only slightly, not altering customer habits, shows:
AContingent inversion
BContinuous innovation
CContinental invention
DContractual intention
Answer & Solution
Correct answer: B. Continuous innovation
1. The change is marginal.
2. Buyers carry on as before.
3. That is continuous innovation.
_Source: OpenStax Principles of Marketing, Chapter 10, Maintaining a Competitive Edge with New Offerings._
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