Which buyers are described as the risk takers of the market?
AInstructors
BInnkeepers
CInnovators
DInspectors
Answer & Solution
Correct answer: C. Innovators
1. They buy as soon as a product appears.
2. They accept the risk of the untested.
3. They are the innovators.
_Source: OpenStax Principles of Marketing, Chapter 10, Maintaining a Competitive Edge with New Offerings._
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