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Sort the product ideas

Exercise and reference answers

Items
  1. Group
    Early stage
    Item
    Idea stage
  2. Group
    Early stage
    Item
    Screening
  3. Group
    Early stage
    Item
    Payback
  4. Group
    Build stage
    Item
    Prototype
  5. Group
    Build stage
    Item
    Function
  6. Group
    Build stage
    Item
    Test market
  7. Group
    Adopters
    Item
    Innovators
  8. Group
    Adopters
    Item
    Early adopt
  9. Group
    Adopters
    Item
    Laggards
Groups
  1. Item
    Early stage
  2. Item
    Build stage
  3. Item
    Adopters
Instructions
Drop each item onto early stage, build stage or adopters.

Explanation

_Source: OpenStax Principles of Marketing, Chapter 10, Maintaining a Competitive Edge with New Offerings._
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