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Which group is described as the best target market for new innovations?

AEarly arrivals
BEarly accounts
CEarly advisers
DEarly adopters
Answer & Solution
Correct answer: D. Early adopters
1. They are well educated opinion leaders. 2. Their advice is widely trusted. 3. They are the early adopters. _Source: OpenStax Principles of Marketing, Chapter 10, Maintaining a Competitive Edge with New Offerings._
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