Run the product gates
Exercise and reference answers
- Questions
- Correct
- Continuous
- Choices
- Continuous
- Discontinuous
- Neither
- Correct
- Discontinuous
- Choices
- Continuous
- Discontinuous
- Neither
- Correct
- Innovators
- Choices
- Innovators
- Laggards
- Neither
- Correct
- Laggards
- Choices
- Innovators
- Laggards
- Neither
- Correct
- Prototype
- Choices
- Prototype
- Test market
- Neither
- Correct
- Test market
- Choices
- Prototype
- Test market
- Neither
- Instructions
- Pick the correct term at every gate.
Explanation
_Source: OpenStax Principles of Marketing, Chapter 10, Maintaining a Competitive Edge with New Offerings._