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Run the product gates

Exercise and reference answers

Questions
  1. Correct
    Continuous
    Choices
    1. Continuous
    2. Discontinuous
    3. Neither
  2. Correct
    Discontinuous
    Choices
    1. Continuous
    2. Discontinuous
    3. Neither
  3. Correct
    Innovators
    Choices
    1. Innovators
    2. Laggards
    3. Neither
  4. Correct
    Laggards
    Choices
    1. Innovators
    2. Laggards
    3. Neither
  5. Correct
    Prototype
    Choices
    1. Prototype
    2. Test market
    3. Neither
  6. Correct
    Test market
    Choices
    1. Prototype
    2. Test market
    3. Neither
Instructions
Pick the correct term at every gate.

Explanation

_Source: OpenStax Principles of Marketing, Chapter 10, Maintaining a Competitive Edge with New Offerings._
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