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An innovation needing some change in consumer habits, but not a total shift, is:

ADynamically continuous
BDynamically contractual
CDramatically continuous
DDiametrically contractual
Answer & Solution
Correct answer: A. Dynamically continuous
1. It sits between the two extremes. 2. Some habits must adjust. 3. That is dynamically continuous innovation. _Source: OpenStax Principles of Marketing, Chapter 10, Maintaining a Competitive Edge with New Offerings._
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