Product design bingo
Exercise and reference answers
- Clues and terms
- Clue
- Small change, habits unaltered.
- Item
- Continuous
- Clue
- Some habits must adjust.
- Item
- Dynamic
- Clue
- Create as many ideas as you can.
- Item
- Idea stage
- Clue
- Keep only the likely earners.
- Item
- Screening
- Clue
- Time to recover the investment.
- Item
- Payback
- Clue
- Early model built to test.
- Item
- Prototype
- Clue
- Small launch to check viability.
- Item
- Test market
- Clue
- The risk takers who buy first.
- Item
- Innovators
- Clue
- Wary and tied to the past.
- Item
- Laggards
- Instructions
- Read each clue and tap the term it describes.
Explanation
_Source: OpenStax Principles of Marketing, Chapter 10, Maintaining a Competitive Edge with New Offerings._