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Product design bingo

Exercise and reference answers

Clues and terms
  1. Clue
    Small change, habits unaltered.
    Item
    Continuous
  2. Clue
    Some habits must adjust.
    Item
    Dynamic
  3. Clue
    Create as many ideas as you can.
    Item
    Idea stage
  4. Clue
    Keep only the likely earners.
    Item
    Screening
  5. Clue
    Time to recover the investment.
    Item
    Payback
  6. Clue
    Early model built to test.
    Item
    Prototype
  7. Clue
    Small launch to check viability.
    Item
    Test market
  8. Clue
    The risk takers who buy first.
    Item
    Innovators
  9. Clue
    Wary and tied to the past.
    Item
    Laggards
Instructions
Read each clue and tap the term it describes.

Explanation

_Source: OpenStax Principles of Marketing, Chapter 10, Maintaining a Competitive Edge with New Offerings._
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