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The marketing concept emphasises
AHeavy production at lowest cost
BAggressive selling without research
CCustomer satisfaction at a profit
DPromotion only through advertising
Answer & Solution
Correct answer: C. Customer satisfaction at a profit
1. The marketing concept holds that long-run success comes from understanding and serving the customer.
2. It centres on customer satisfaction while still earning a profit.
3. (A) is the production concept; (C) is the selling concept; (D) reduces marketing to promotion.
4. Hence (B) is the marketing concept.
_Source: Maharashtra Balbharati Std XII OCM, Ch 4 "Marketing", §4.1 ¶§4.1_
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