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Which of the following is a 'pull' promotional strategy tool?
ATrade discount to wholesalers
BSales force incentive
CConsumer advertising
DCo-op advertising allowance
Answer & Solution
Correct answer: C. Consumer advertising
1. Pull strategy targets the final consumer to create demand that pulls product through the channel.
2. Consumer advertising is its primary tool.
3. Trade discounts and sales-force incentives are push tools aimed at intermediaries.
4. Hence (C) is the pull tool.
_Source: Maharashtra Balbharati Std XII OCM, Ch 4 "Marketing", §4.6 ¶§4.6_
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