Home › Maharashtra HSC (Class 12) › Business Studies › Marketing › Which of the following is a 'pull' promotional s…
Which of the following is a 'pull' promotional strategy tool?
ATrade discount to wholesalers
BSales force incentive
CConsumer advertising
DCo-op advertising allowance
Answer & Solution
Correct answer: C. Consumer advertising
1. Pull strategy targets the final consumer to create demand that pulls product through the channel.
2. Consumer advertising is its primary tool.
3. Trade discounts and sales-force incentives are push tools aimed at intermediaries.
4. Hence (C) is the pull tool.
_Source: Maharashtra Balbharati Std XII OCM, Ch 4 "Marketing", §4.6 ¶§4.6_
Related questions
Changing one variable to see its effect on another describes research by:Watching how customers actually behave, without asking them, is research by:A small moderated discussion used to explore views in depth is a:The final step of the research plan is to:After collection, the researcher must:Once the plan is set, the researcher moves on to:After defining the problem, the next step is to:The first step in a marketing research plan is to: