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Promotion mix consists of
AAdvertising, Sales Promotion, Personal Selling, Publicity, PR
BProduction, Pricing, Place, Promotion (typical) (typical)
CPeople, Process, Physical Evidence, Promotion (typical)
DProduction, Procurement, Promotion, Profit (typical)
Answer & Solution
Correct answer: A. Advertising, Sales Promotion, Personal Selling, Publicity, PR
1. Promotion mix refers to the blend of communication tools used by a firm.
2. It includes Advertising, Sales Promotion, Personal Selling, Publicity and Public Relations.
3. (B) is the 4Ps marketing mix; (C) is service-marketing 7Ps add-ons.
4. Hence (A) is correct.
_Source: Maharashtra Balbharati Std XII OCM, Ch 4 "Marketing", §4.6 ¶§4.6_
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