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Direct marketing eliminates which intermediary?
AWholesaler and retailer
BProducer (typical) (typical)
CConsumer (typical) (typical)
DBank (typical) (typical)
Answer & Solution
Correct answer: A. Wholesaler and retailer
1. Direct marketing connects the producer straight to the final consumer.
2. It bypasses wholesalers, distributors and retailers.
3. Producer and consumer are the two ends that remain; banks are not channel intermediaries.
4. Hence (A) lists what is eliminated.
_Source: Maharashtra Balbharati Std XII OCM, Ch 4 "Marketing", §4.4 ¶§4.4_
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