Branding helps a firm primarily by

1. A brand is a name, symbol, design or combination identifying a seller's offering. 2. It distinguishes the product from rival offerings and builds customer recognition and loyalty. 3. Branding does not directly cut production cost or risk; it complements advertising, not replaces it. 4. Hence (B) is its primary role. _Source: Maharashtra Balbharati Std XII OCM, Ch 4 "Marketing", §4.7 ¶§4.7_