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Branding helps a firm primarily by
AReducing production cost (typical) (typical)
BDifferentiating its product from competitors
CEliminating risk (typical) (typical)
DReplacing advertising (typical) (typical)
Answer & Solution
Correct answer: B. Differentiating its product from competitors
1. A brand is a name, symbol, design or combination identifying a seller's offering.
2. It distinguishes the product from rival offerings and builds customer recognition and loyalty.
3. Branding does not directly cut production cost or risk; it complements advertising, not replaces it.
4. Hence (B) is its primary role.
_Source: Maharashtra Balbharati Std XII OCM, Ch 4 "Marketing", §4.7 ¶§4.7_
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