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The marketing mix's traditional 4Ps are
AProduct, Price, Place, Promotion
BPlan, People, Process, Profit
CProduct, Process, Promotion, Profit
DPlace, People, Plan, Promotion
Answer & Solution
Correct answer: A. Product, Price, Place, Promotion
1. E. Jerome McCarthy's marketing mix lists four controllable variables.
2. Product, Price, Place and Promotion together form the 4Ps.
3. Extended service marketing adds People, Process and Physical Evidence (7Ps).
4. Hence (A) lists the original 4Ps.
_Source: Maharashtra Balbharati Std XII OCM, Ch 4 "Marketing", §4.2 ¶§4.2_
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