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'Need recognition' in the buying decision process is the stage where the consumer
APays for the product (typical) (typical)
BIdentifies a problem or unfulfilled want
CCompares brands (typical) (typical)
DDisposes of the package (typical)
Answer & Solution
Correct answer: B. Identifies a problem or unfulfilled want
1. The standard buyer decision model begins with need recognition.
2. The consumer perceives a gap between actual and desired state.
3. Subsequent stages are information search, evaluation, purchase and post-purchase.
4. Hence (B) describes need recognition.
_Source: Maharashtra Balbharati Std XII OCM, Ch 4 "Marketing", §4.3 ¶§4.3_
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