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BFD (Bachelor of Fashion Design) Business Studies — practice by topic

Browse 30 questions across 3 Business Studies topics. Choose what you want to revise, then open a question to check its answer and worked solution.

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Business Studies topics

Advertising and Public Relations (30)Business Studies (30)Mass Media (30)

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Paid messages that name a brand and reach a large audience are called:Read the answer and worked solution →Newspapers, television, radio and billboards are examples of traditional advertising:Read the answer and worked solution →Whatever channel is used, the communication sent to customers must be:Read the answer and worked solution →Advertising costs a firm a lot, but the cost per exposure is:Read the answer and worked solution →

Worked practice questions

Paid messages that name a brand and reach a large audience are called:

  1. Advertising
  2. Adjourning
  3. Adventuring
  4. Advocating
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Correct answer: A. Advertising

1. The space or airtime is bought. 2. The message names the brand. 3. That is advertising. _Source: OpenStax Principles of Marketing, Chapter 14, Integrated Marketing Communications._

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Newspapers, television, radio and billboards are examples of traditional advertising:

  1. Methods
  2. Media
  3. Motives
  4. Markets
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Correct answer: B. Media

1. Each is a channel for the message. 2. They existed before the internet. 3. They are traditional media. _Source: OpenStax Principles of Marketing, Chapter 14, Integrated Marketing Communications._

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Whatever channel is used, the communication sent to customers must be:

  1. Consistent
  2. Compressed
  3. Concealed
  4. Contested
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Correct answer: A. Consistent

1. Mixed messages confuse the audience. 2. One brand voice must run through all channels. 3. So it must be consistent. _Source: OpenStax Principles of Marketing, Chapter 14, Integrated Marketing Communications._

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