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Firms using strategic planning showed a median five-year return on investment of:
A13.1 percent
B17.1 percent
C15.1 percent
D11.7 percent
Answer & Solution
Correct answer: B. 17.1 percent
1. The comparison firms without planning returned 5.9 percent.
2. The planners returned roughly three times as much.
3. Their median return was 17.1 percent.
_Source: OpenStax Principles of Management, Chapter 17, Organizational Planning and Controlling._
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