MBA Design Thinking — practice questions
22 free MCQs with worked solutions. Tap any question for the answer + explanation, or practice them all in the app.
Practice MBA Design Thinking in the app →A designer turns a creative idea into a product people can actually buy and use. That step is:A firm launches a product built on new technology and opens a market that did not exist. That is a:Another firm adds two features to a product already on its shelves. That change is an:Opening up brand new market space with a pioneering product also means taking on major:An engineer works through a problem in a logical, step-by-step order. That is:A designer deliberately ignores established patterns of logic to let odd ideas in. That is:A method focuses design decisions on what the customer actually needs, driven by empathy. That method is:The human ability to feel what another person is feeling, where human-centred design begins, is:Having understood the user, the team builds a rough working version to test with real people. That version is Users grumble that an existing product fails to work as well as they expect. That gap is a:A firm looks outside its own walls for solutions rather than relying only on its staff. That approach is:Creativity has been set out in five stages, beginning with preparation and incubation. The thinker behind thatAfter a hard week of study, a founder takes a long walk and lets her mind wander. That stage is:A firm secures a patent on its invention, which also puts a wall in front of rivals. That wall is a barrier agAn inventor asks how long a utility patent runs. The usual answer is:In the same comparison, a design patent usually lasts:A team gathers to throw out as many raw ideas as possible without judging them yet. That formal exercise is:A founder follows a plan for taking an invention from idea to manufacture. That plan sets out:The formal process for a utility patent is mapped out as a flow chart with how many steps?A manager notes that open innovation sounds fine in principle but raises problems in practice. Those problems A firm practising open innovation should expect, and even encourage, wide circulation of its:A professor tells her class that the study and practice of creativity and design thinking never sit still. The