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A firm launches a product built on new technology and opens a market that did not exist. That is a:
ARoutine upgrade
BPioneering innovation
CSeasonal discount
DMarketing campaign
Answer & Solution
Correct answer: B. Pioneering innovation
1. The technology itself is new.
2. New market space is opened.
3. It is a pioneering innovation.
_Source: OpenStax Entrepreneurship, Chapter 4, Creativity, Innovation, and Invention._
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