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Opening up brand new market space with a pioneering product also means taking on major:
ARebates
BHazards
CDiscounts
DRefunds
Answer & Solution
Correct answer: B. Hazards
1. Nobody has been there before.
2. The upside comes with exposure.
3. It means taking major hazards on.
_Source: OpenStax Entrepreneurship, Chapter 4, Creativity, Innovation, and Invention._
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