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A team gathers to throw out as many raw ideas as possible without judging them yet. That formal exercise is:
ABenchmarking
BBroadcasting
CBrainstorming
DBookkeeping
Answer & Solution
Correct answer: C. Brainstorming
1. Ideas come first, judgement later.
2. It is a formal ideation exercise.
3. It is brainstorming.
_Source: OpenStax Entrepreneurship, Chapter 4, Creativity, Innovation, and Invention._
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