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ICSE Class 10 Marketing, Sales & Advertising — practice questions — page 3

Explore 96 free Marketing, Sales & Advertising questions in ICSE Class 10 Commercial Studies. Open each question or exercise to read its content, reference answers and available explanation.

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Marketing, Sales & Advertising questions and exercises with answers

Showing questions 61–90 of 96.

Match the pairs: 1. Name: p. Identity 2. Mark: q. Trademark 3. Logo: r. Art symbolRead the answer and worked solution →Match the pairs: 1. First: p. Initiator 2. Decider: q. Choice 3. Buyer: r. PaymentRead the answer and worked solution →Match the pairs: 1. Rival: p. Near firm 2. Trend: q. Macro world 3. Fund: r. InsideRead the answer and worked solution →Match the pairs: 1. Feed ad: p. Social 2. Mail: q. Direct post 3. Search: r. KeywordRead the answer and worked solution →Match the pairs: 1. Habit: p. Behaviour 2. Perk: q. Benefit 3. Loyalty: r. RepeatRead the answer and worked solution →Match the pairs: 1. Skim: p. High price 2. Penetrate: q. Low 3. Cost-plus: r. MarkupRead the answer and worked solution →Match the pairs: 1. All shop: p. Dense 2. Selected: q. Prime 3. Single: r. ExclusiveRead the answer and worked solution →Match the pairs: 1. Recall: p. Awareness 2. Grade: q. Quality 3. Bond: r. LoyaltyRead the answer and worked solution →Match the pairs: 1. Leads: p. Prospects 2. Query: q. Objections 3. Deal: r. ClosingRead the answer and worked solution →Match the pairs: 1. Factory: p. Output 2. Push: q. Hard sales 3. Society: r. WelfareRead the answer and worked solution →Match the pairs: 1. Trait: p. Feature 2. Rival: q. Contrast 3. Cheap: r. Low costRead the answer and worked solution →Match the pairs: 1. Post: p. Direct mail 2. Media: q. Public PR 3. Event: r. SponsorRead the answer and worked solution →Match media types: 1. Print: p. Paper 2. Radio: q. Audio tune 3. Board: r. Road signRead the answer and worked solution →Match brand assets: 1. Name: p. Word 2. Mark: q. Visual art 3. Motto: r. SloganRead the answer and worked solution →Match ad objectives: 1. Inform: p. News 2. Persuade: q. Favor 3. Remind: r. MemoryRead the answer and worked solution →Match promo tools: 1. Advert: p. Paid 2. PR: q. Public view 3. Direct: r. SalesRead the answer and worked solution →Match print formats: 1. Lines: p. Small text 2. Box ad: q. Graphic 3. Flier: r. LeafletRead the answer and worked solution →Match outdoor ads: 1. Large: p. Roadside 2. Poster: q. On wall 3. Transit: r. On busRead the answer and worked solution →Match broadcast types: 1. Video: p. TV show 2. Audio: q. Tune air 3. Podcast: r. StreamRead the answer and worked solution →Match brand perks: 1. Quality: p. Grade 2. Status: q. Esteem 3. Pick: r. Easy buyRead the answer and worked solution →Match creative appeals: 1. Heart: p. Emotion 2. Head: q. Logic facts 3. Moral: r. Right wayRead the answer and worked solution →Match sales promos: 1. Rebate: p. Price cut 2. Bonus: q. Free unit 3. Game: r. Draw prizeRead the answer and worked solution →Match brand setups: 1. Master: p. Main name 2. Sub: q. Joint label 3. Backed: r. BackingRead the answer and worked solution →Match PR methods: 1. Release: p. PR news 2. Brief: q. Q and A 3. Sponsor: r. GrantsRead the answer and worked solution →Match web ad formats: 1. Banner: p. On site 2. Video: q. Pre-roll 3. Search: r. KeywordsRead the answer and worked solution →Match equity pillars: 1. Memory: p. Knowledge 2. Affinity: q. Feeling 3. Devotion: r. LoyaltyRead the answer and worked solution →Match deceptive ads: 1. Lie: p. Untrue claim 2. Hidden: q. Added fee 3. Trap: r. Fake baitRead the answer and worked solution →Match agency roles: 1. Art: p. Creative 2. Plan: q. Media slot 3. Lead: r. Client headRead the answer and worked solution →Match ad metrics: 1. Reach: p. Audience 2. Repeat: q. Frequency 3. Tap: r. Click rateRead the answer and worked solution →Match AIDA stages: 1. Notice: p. Attention 2. Spark: q. Interest 3. Urge: r. DesireRead the answer and worked solution →

Worked practice questions

Match the pairs: 1. Name: p. Identity 2. Mark: q. Trademark 3. Logo: r. Art symbol

  1. 1-p, 2-q, 3-r
  2. 1-p, 2-r, 3-q
  3. 1-q, 2-p, 3-r
  4. 1-r, 2-p, 3-q
Show answer and solution

Correct answer: A. 1-p, 2-q, 3-r

Brands identify commercial goods, registered trademarks provide legal protection, and logos serve as visual symbols.

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Match the pairs: 1. First: p. Initiator 2. Decider: q. Choice 3. Buyer: r. Payment

  1. 1-p, 2-q, 3-r
  2. 1-p, 2-r, 3-q
  3. 1-q, 2-p, 3-r
  4. 1-r, 2-p, 3-q
Show answer and solution

Correct answer: A. 1-p, 2-q, 3-r

The initiator suggests the purchase, the decider makes the brand choice, and the buyer pays the seller.

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Match the pairs: 1. Rival: p. Near firm 2. Trend: q. Macro world 3. Fund: r. Inside

  1. 1-p, 2-q, 3-r
  2. 1-p, 2-r, 3-q
  3. 1-q, 2-p, 3-r
  4. 1-r, 2-p, 3-q
Show answer and solution

Correct answer: A. 1-p, 2-q, 3-r

Competitors operate in the micro environment, the economy forms the macro climate, and capital is an internal asset.

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