alleryMatch equity pillars: 1. Memory: p. Knowledge 2. Affinity: q. Feeling 3. Devotion: r. Loyalty
A1-p, 2-q, 3-r
B1-p, 2-r, 3-q
C1-q, 2-p, 3-r
D1-r, 2-p, 3-q
Answer & Solution
Correct answer: A. 1-p, 2-q, 3-r
Brand awareness drives recall, brand associations evoke feelings, and loyalty secures repeat trade.
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