alleryMatch ad metrics: 1. Reach: p. Audience 2. Repeat: q. Frequency 3. Tap: r. Click rate
A1-p, 2-q, 3-r
B1-p, 2-r, 3-q
C1-q, 2-p, 3-r
D1-r, 2-p, 3-q
Answer & Solution
Correct answer: A. 1-p, 2-q, 3-r
Reach tallies unique audience members, frequency counts viewings, and click-through measures web taps.
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