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CA Inter Strategic Choices — practice questions

Explore 80 free Strategic Choices questions in CA Inter Strategic Management. Open each question or exercise to read its content, reference answers and available explanation.

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Strategic Choices questions and exercises with answers

Showing questions 1–30 of 80.

In the BCG matrix, a unit with high share in a slow-growing market is a:Read the answer and worked solution →Which BCG category has low market share in a mature, slow-growing industry?Read the answer and worked solution →A business unit with low share in a high-growth market is called a:Read the answer and worked solution →Who popularized the growth–share matrix through a 1970 essay?Read the answer and worked solution →The 1970 BCG essay that popularized the matrix was titled:Read the answer and worked solution →Which BCG unit typically generates cash beyond what it needs to run?Read the answer and worked solution →In the BCG matrix, relative market share is measured against:Read the answer and worked solution →A brand has 20% share and its largest rival has 60%. Its relative share is:Read the answer and worked solution →The usual cut-off between high and low market growth in the BCG matrix is:Read the answer and worked solution →Under the Rule of 123, a stable brand leader holds a share that is double the second brand and:Read the answer and worked solution →Relative market share was chosen as the BCG measure because of its link to the:Read the answer and worked solution →In a BCG chart, the area of each circle represents a product's:Read the answer and worked solution →In the BCG matrix, which measure mainly indicates cash generation?Read the answer and worked solution →The McKinsey and General Electric matrix uses industry attractiveness and:Read the answer and worked solution →Which BCG category is said to depress a profitable firm's return on assets?Read the answer and worked solution →Selling existing products in current markets to gain more share is:Read the answer and worked solution →Taking an existing product into new regions or countries is:Read the answer and worked solution →Creating new products for the firm's existing customers is called:Read the answer and worked solution →Which Ansoff option is the riskiest because it needs new products and new markets?Read the answer and worked solution →Which Ansoff growth option is generally the least risky?Read the answer and worked solution →Concentric diversification means adding a product that is:Read the answer and worked solution →Entering entirely different markets with unrelated products is:Read the answer and worked solution →In which year did Ansoff publish his paper on strategies for diversification?Read the answer and worked solution →A soap maker selling to households starts supplying hotels. This is:Read the answer and worked solution →Product development mainly leverages the firm's existing:Read the answer and worked solution →Successful diversification into many unrelated markets can lower a firm's:Read the answer and worked solution →Which set lists Porter's three generic strategies?Read the answer and worked solution →Porter said a firm pursuing several generic strategies ends up:Read the answer and worked solution →Targeting most segments with the lowest price is which Porter strategy?Read the answer and worked solution →Charging a higher price for superior quality or service is which strategy?Read the answer and worked solution →

Worked practice questions

In the BCG matrix, a unit with high share in a slow-growing market is a:

  1. Question mark
  2. Star product
  3. Cash cow unit
  4. Dog or pet unit
Show answer and solution

Correct answer: C. Cash cow unit

High share in a mature market earns more cash than the unit needs, which is why it is labelled a cash cow.

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Which BCG category has low market share in a mature, slow-growing industry?

  1. Star product
  2. Question mark
  3. Cash cow unit
  4. Dog or pet unit
Show answer and solution

Correct answer: D. Dog or pet unit

Low share combined with low market growth defines a dog, which barely breaks even.

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A business unit with low share in a high-growth market is called a:

  1. Cash cow unit
  2. Dog or pet unit
  3. Question mark
  4. Star product
Show answer and solution

Correct answer: C. Question mark

Low share in a fast-growing market is the question mark quadrant, also called a problem child.

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