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CA Inter Strategic Management — practice by topic

Browse 302 questions across 5 Strategic Management topics. Choose what you want to revise, then open a question to check its answer and worked solution.

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Strategic Management topics

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Worked practice questions

In the BCG matrix, a unit with high share in a slow-growing market is a:

  1. Question mark
  2. Star product
  3. Cash cow unit
  4. Dog or pet unit
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Correct answer: C. Cash cow unit

High share in a mature market earns more cash than the unit needs, which is why it is labelled a cash cow.

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Which BCG category has low market share in a mature, slow-growing industry?

  1. Star product
  2. Question mark
  3. Cash cow unit
  4. Dog or pet unit
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Correct answer: D. Dog or pet unit

Low share combined with low market growth defines a dog, which barely breaks even.

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A business unit with low share in a high-growth market is called a:

  1. Cash cow unit
  2. Dog or pet unit
  3. Question mark
  4. Star product
Show answer and solution

Correct answer: C. Question mark

Low share in a fast-growing market is the question mark quadrant, also called a problem child.

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