How does a matrix team balance conflicting objectives?

1. A customer wants a quality product at a predictable cost, while the firm wants high profits and future technical capability. 2. These competing goals become a focal point for directing activities and overcoming conflict. 3. The marketing representative speaks for the customer, the finance representative argues for profits, and the engineers push for technical capabilities. 4. The balance therefore comes from each member advocating a different interest inside one team. 5. Giving finance the casting vote would destroy the balance rather than create it. 6. Company-wide votes and referral to the chief executive are not part of how a matrix resolves these tensions. _Source: OpenStax Introduction to Business (CC BY 4.0), Ch 7 "Designing Organizational Structures", section 7.2 Contemporary Structures_