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In expectancy theory, what does the term valence describe?

AThe value an outcome holds for an individual
BThe effort a task is expected to demand
CThe fairness of the reward that is paid
DThe number of goals a person can accept
Answer & Solution
Correct answer: A. The value an outcome holds for an individual
1. The third relationship in expectancy theory links outcomes to individual needs. 2. Some outcomes have more valence, or value, for individuals than others do. 3. Valence therefore describes the value an outcome holds for a particular individual. 4. Because valence differs between people, the same reward can motivate one employee strongly and another hardly at all. 5. Effort, fairness, and the number of goals are covered by other parts of the theory or by other theories. _Source: OpenStax Introduction to Business (CC BY 4.0), Ch 9 "Motivating Employees", section 9.6 Contemporary Views on Motivation_
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