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In live-ops analytics, ARPDAU stands for which metric?
AAverage Retention Per DAU Achievement
BAnnual Revenue Per Direct Ad Unit
CAverage Revenue Per Daily Active User
DApprox Revenue Per Drop Achievement Unit
Answer & Solution
Correct answer: C. Average Revenue Per Daily Active User
Mobile / F2P industry standard: ARPDAU = revenue / DAU on a given day. Core monetisation metric for live games (alongside ARPPU, LTV).
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