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In live ops + UA, COHORT ANALYSIS groups users by which property to study behaviour over time?
AGeographic IP only without other context
BFinal spend amount only, retroactively grouped
CShared characteristic (install date, source, platform)
DRandom sample regardless of any property
Answer & Solution
Correct answer: C. Shared characteristic (install date, source, platform)
GameAnalytics + Seufert + Kohavi: each cohort tracks how a class of users behaves day-by-day post-install. Reveals retention curves + change impacts cleanly.
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