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Per Eric Seufert + GDC F2P talks, LIFETIME VALUE (LTV) of a user is most commonly approximated as which?
ACost of advertising the game to that single user
BSum of in-app purchase tax across all platforms
CDAU × ARPPU rounded to nearest dollar always
DAvg revenue per day × expected retention sum
Answer & Solution
Correct answer: D. Avg revenue per day × expected retention sum
Seufert + GDC F2P Summit: LTV = Σ_t (ARPDAU × retention_t) for t = 1..N days. Used vs CAC (Cost of Acquisition) to evaluate UA campaign ROI.
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