Home › In live ops + UA, the CAC payback period is whic…
In live ops + UA, the CAC payback period is which metric?
ATime before retargeting ads start showing up again
BDays until cumulative LTV covers user acquisition cost
CTax months until profit is recognised by regulator
DDays from purchase to refund window expiry only
Answer & Solution
Correct answer: B. Days until cumulative LTV covers user acquisition cost
Mobile UA literature (Seufert + AppsFlyer): CAC = ad cost per install; payback = day t at which Σ_t ARPDAU·retention ≥ CAC. Drives UA campaign budgeting.
Related questions
Per F2P live-ops, an ECONOMY SINK (vs source) is a design element that does which?In live ops + UA, COHORT ANALYSIS groups users by which property to study behaviour over tIn F2P ad monetisation, REWARDED VIDEO ads differ from interstitials in which respect?In live-ops design, a BATTLE PASS combines which two engagement mechanics?Per public GDC talks, the FREE-TO-PLAY WHALE / dolphin / minnow segmentation describes whiIn F2P monetisation taxonomy, a GACHA / LOOT BOX mechanic differs from a direct shop purchPer Eric Seufert + GDC F2P talks, LIFETIME VALUE (LTV) of a user is most commonly approximIn live-ops, an A/B TEST measures the impact of a change by which method?