A car ad stressing safety data and fuel economy uses which route to persuasion?
- Peripheral route
- Foot-in-the-door
- Informational
- Central route
Show answer and solution
Correct answer: D. Central route
1. It is logic driven with facts.
2. This is the central route.
3. It works best for analytical audiences.
_Source: OpenStax Psychology 2e, Chapter 12, Social Psychology (CC BY 4.0)._