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An athlete endorsing shoes persuades through the:
APeripheral route
BCentral route
CJust-world route
DDissonance route
Answer & Solution
Correct answer: A. Peripheral route
1. It relies on positive cues, not facts.
2. This is the peripheral route.
3. Attitude change is less permanent.
_Source: OpenStax Psychology 2e, Chapter 12, Social Psychology (CC BY 4.0)._
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