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A founder builds his product first and assumes buyers will simply turn up. That thinking follows the axiom:

AIf you build it, they will come
BIf you price it, they will pay
CIf you fund it, they will grow
DIf you ship it, they will stay
Answer & Solution
Correct answer: A. If you build it, they will come
1. The line comes from a film about a baseball field. 2. It assumes demand appears on its own. 3. It is if you build it, they will come. _Source: OpenStax Entrepreneurship, Chapter 11, Business Model and Feasibility Analysis._
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