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A founder builds his product first and assumes buyers will simply turn up. That thinking follows the axiom:
AIf you build it, they will come
BIf you price it, they will pay
CIf you fund it, they will grow
DIf you ship it, they will stay
Answer & Solution
Correct answer: A. If you build it, they will come
1. The line comes from a film about a baseball field.
2. It assumes demand appears on its own.
3. It is if you build it, they will come.
_Source: OpenStax Entrepreneurship, Chapter 11, Business Model and Feasibility Analysis._
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