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A company founded in California in 1997 mailed DVDs to homes and undercut the video rental stores. That company is:

ASony Ltd
BNokia Oyj
CNetflix
DKodak Inc
Answer & Solution
Correct answer: C. Netflix
1. The model was a subscription. 2. Blockbuster was the rival. 3. It is Netflix. _Source: OpenStax Entrepreneurship, Chapter 11, Business Model and Feasibility Analysis._
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