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After sizing the whole market, a founder counts the potential users inside her sphere of influence. That count is the:

ATotal available market
BAverage order value
CGross margin figure
DBreak even quantity
Answer & Solution
Correct answer: A. Total available market
1. It follows from defining the target market. 2. It counts potential users. 3. It is the total available market. _Source: OpenStax Entrepreneurship, Chapter 11, Business Model and Feasibility Analysis._
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