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On the canvas, value propositions, customer relationships, customer segments and channels test whether people will want the offer. That test is:
AProfitability
BAvailability
CFeasibility
DDesirability
Answer & Solution
Correct answer: D. Desirability
1. These four face the customer.
2. They ask whether customers value it.
3. It is desirability.
_Source: OpenStax Entrepreneurship, Chapter 11, Business Model and Feasibility Analysis._
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