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When their first customers disappeared, the founders decided to start:

ATrimming offices
BTracking rivals
CTalking to buyers
DTaking on debt
Answer & Solution
Correct answer: C. Talking to buyers
1. Frustration was the starting point. 2. They went to the market itself. 3. They started talking to potential customers. _Source: OpenStax Entrepreneurship, Chapter 10, Launching the Imperfect Business: Lean Startup._
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